The big boom in the industry always happened with a lot of development on state, local and national levels. Power and infrastructure since the 1950s emerged after industrial sites and organizations were formed.
Packaging also has shown great strides from dominant local organizations having an international presence while government initiatives towards developing industries have already begun.
Industrial output and paper, recycled paper, for the packaging sector is like a channel for many organizations. While distribution over numerous retail formats is effective, managing a channel with interest in supplying essential packaging products, and sustaining paper procurement for manufacturers of packaging is unlike other industries. Product output is definitely for final manufacturers, retailers, and distributors, while it is important as a channel to other industries also. Packaging serves food, electronics, medicines, and hardware, and serves other requirements of safety from pilferage and breakages. It is growing at fast speed than others while it has only very few brands of international acclaim.
Packaging products are a requirement for plenty of firms. These products provide a safety cover for most items from pilfering or breaking during movement till reaching the final customer place or hands. Packaging derives from plastics, cardboard, and newly discovered corrugated boxes. Special emphasis on these boxes deserves attention for their quality, utility, and value for money. Brand value is the exchange value for a similar substitute product, i.e., the financial worth of a product. Can be measured based on customer loyalty, brand visibility, and association.
For packaging products, the brand value proposition is their requirement as a necessary product for providing improved safety from breakage.
Vividh Packaging Industries, surajpur, greater noida, uttar pradesh, India
